AI
Stop Putting AI Food Photos on Your Menu
Diners are calling out restaurants for fake-looking food photos, and big outlets are covering it. The fix costs nothing: shoot your real dishes on your phone, by a window.
Meta Banned TikTok's Ads, and Any Ad That Links to TikTok
Meta is blocking ads from TikTok's parent company, and the ban reaches any advertiser whose campaign links to TikTok. If you run or boost Facebook or Instagram ads, check where they send people.
Google Maps Ranked Restaurants by What Their Reviews Say
Google's first Fan-Favorite Dining List measured food trends by the dishes people name in their reviews. For a local restaurant, the words guests write are part of what Maps reads.
The news
All stories →
Fanta's Halloween Ad Has People Swearing Off Fanta
Moviegoers who saw Fanta's AI-built Halloween ad before films called it AI slop, and many say they're done with the drink. The lesson for a local Halloween promo is simple: keep the product real.
Ryan Serhant Will Post a Video Every Day for a Year. It's Not Him.
The real estate star's AI avatar will post daily for a year on a separate channel, labeled as AI, with every script written by his team. If you're the face of your business and hate filming, the setup is the part worth copying.
Meta Reviews Your Landing Page Too
Meta says it now better understands where an ad leads, not just what it shows. For a small business running Meta ads, the fix is simple: make sure the ad and the page tell the same story.
Got Product Photos? Turn Them Into a Video Ad
No video for your Google Ads? Veo inside Asset Studio turns up to three still images into short videos you can drop into ad templates. Here's how to use the photos you already have.
Ask ChatGPT for a Tool, Not an Answer
ChatGPT's answers can now include charts, forms, buttons and small working tools. For a business owner, the shift is simple: stop asking for paragraphs and ask it to build the tool.
Make Your Instagram Carousel Swipe Like a Panorama
Instagram's free Edits app now builds carousels, including the swipe-across panorama look. Here's what it does and the easiest way to use it this week.
The Brief · Launching soon
Marketing news.
Marketing news.
Before it's news.
The platform updates, campaigns and founder moves that matter, in a 3-minute read. The Brief is launching soon. Join the list for early access.